Chumbaq or WebEngage? An honest answer.
A full-stack retention platform, popular with consumer brands in India. Here's where each one wins, including the rows where we lose.
Choose WebEngage if
- You want a managed retention platform with a services team
- You need a long enterprise track record in India
- You need certifications and procurement paperwork today
Choose Chumbaq if
- You want to start free with INR billing and GST invoices
- You want to self-host in your own Indian cloud account
- You want prices you can see on the page
Feature by feature
| Chumbaq | WebEngage | |
|---|---|---|
| Open source | Yes | No |
| Run it on your own servers | Yes | No |
| Prices on the website | Yes | No |
| Free plan | Up to 2,500 MAU | No |
| Sign up without a sales call | Yes | No |
| Push (iOS, Android, web) | Yes | Yes |
| In-app messages | Six native layouts | Yes |
| Through your SES, Resend or Brevo | Yes | |
| SMS | Through your Twilio | Yes |
| Meta, Twilio, Gupshup, Interakt | Yes | |
| Multi-step journeys | Yes: wait, branch, send, exit | Yes |
| A/B tests with a control group, scored on sales | Yes | Yes |
| No-code in-app widgets and gamification | Partly | Yes |
| AI featuresChumbaq's MCP server for AI assistants is in development | No | Yes |
| SOC 2 report | No | Yes |
| Years of enterprise track record | New | Yes |
WebEngage details are from webengage.com as of November 2026. Spotted something out of date? Tell us and we'll fix it.
What changes when you switch
INR billing
Plans billed by Qleverlabs Technologies Pvt Ltd with GST invoices.
Your data in your cloud
Self-host on your own servers, including your own Indian cloud account.
WhatsApp through your BSP
Use Meta's Cloud API, Gupshup, Interakt or Twilio.
Chumbaq and WebEngage
Do you support Indian WhatsApp providers?
Yes. Chumbaq sends WhatsApp through Gupshup and Interakt as well as Meta's Cloud API and Twilio.
Bring your users back
Free up to 2,500 monthly active users. No card, no sales call.