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Flows that react to what users do

Start a journey when someone does something or joins a segment. Wait, check whether they came back, and send the next message on the channel most likely to work.

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TriggerAdded to cart
Wait1 hour
BranchBought since?

YES

ExitGoal reached

NO

PushYour cart is saved
Wait1 day
WhatsAppHold my pair?

Sample journey.

  • Event or segment triggers

    Start on any tracked event, or when someone enters a segment.

  • Waits

    Wait an hour, a day or a week before the next step.

  • Branches

    Split on segment membership: did they buy, did they come back?

  • Every channel

    Push, email, SMS and WhatsApp steps in one flow.

Draw the flow once, let it run

Abandoned carts, onboarding, trial ending, win-back. Lay out the steps once and every new user who matches walks through it on their own.

Nobody gets spammed by accident

Quiet hours and frequency caps apply inside journeys too, and a branch stops the flow as soon as the user does what you wanted.
  • Exit when the goal is reached
  • Quiet hours per timezone
  • Frequency caps across channels

Tuesday 18 November

7:04

  • Your size is back

    now

    The Ridge 2 trail shoe is back in 42. Two pairs left.

    Shop your sizeNot now

  • Still thinking it over?

    2h ago

    Your cart is saved. Free delivery ends tonight.

  • Weekend trails near you

    Sat

    Three routes under 10 km, picked for this weekend.

Trailhead is a sample app.

See which step did the work

Each send step reports its own deliveries, taps and the conversions that followed, so you know whether the WhatsApp step was worth adding.

Revenue by campaign

Last 30 days
  • Spring sale reminder Email$11,033.00

    187 sales

  • Welcome series In-app$7,614.00

    141 sales

  • Ridge boots restock Push$6,270.00

    104 sales

  • Back in stock WhatsApp$5,664.00

    96 sales

  • Order shipped SMS$1,902.00

    38 sales

Sample figures from Trailhead, a sample app.

Journeys, answered

What can a journey do?
Start on an event or on entering a segment, wait, branch on segment membership, send push, email, SMS or WhatsApp, and exit.
Can a user be in two journeys at once?
Yes. Frequency caps still apply across all of them, so they won't get more than your cap allows.

Keep exploring

Bring your users back

Free up to 2,500 monthly active users. No card, no sales call.

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